Free UTM Generator – Create Campaign Tracking Links

What Is a UTM Builder?

A UTM builder (also called a campaign URL builder or UTM generator) lets you add UTM codes—short tracking tags—to a link. These UTM parameters (like utm_source, utm_medium, and utm_campaign) help analytics tools attribute traffic and conversions to the right marketing efforts.

https://example.com/?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale

Use a link builder to standardize naming, reduce mistakes, and make reporting simpler in tools such as Google Analytics.

Why Use UTM Parameters?

• Measure ROI of ads, email, and social with tracking URLs.
• Run A/B tests and compare creatives using utm_content.
• Track paid keywords with utm_term (Google Ads/Bing).
• Keep reports clean with consistent utm variables.
• Combine with short links for easy sharing and better UX.

How to Build a UTM Link

1. Start with your website URL.
2. Add utm_source (platform: google, facebook, newsletter).
3. Add utm_medium (channel: cpc, social, email).
4. Add utm_campaign (campaign name: spring_sale, launch2025).
5. Optionally add utm_term (keyword) and utm_content (creative/link variant).
6. Copy your tracking link and optionally shorten the URL.

Best Practices

• Use lowercase; prefer hyphens or underscores; avoid spaces.
• Do not tag internal navigation links.
• Define a team-wide naming convention; avoid keyword stuffing.
• Test links before launch; confirm data appears in Analytics.

Glossary of UTM Parameters

• utm_source – identifies the traffic source (google, facebook, newsletter)
• utm_medium – the marketing channel (cpc, social, email)
• utm_campaign – the campaign name (black_friday, launch2025)
• utm_term – paid keyword (e.g., "running shoes")
• utm_content – differentiates ads/links (banner_a, header_cta)

FAQs