LinkedIn CTR Calculator

Quickly calculate your LinkedIn ad or post Click-Through Rate (CTR). Use this tool to measure how effective your B2B campaigns are at driving clicks and engaging a professional audience.

Your LinkedIn CTR is:

0.00%
Enter your data to see performance.

What is LinkedIn CTR?

Your LinkedIn Click-Through Rate (CTR) is the percentage of people who clicked on your post or ad after seeing it. It's a fundamental metric for measuring the relevance and effectiveness of your content in a professional context.

Formula: (Total Clicks / Total Impressions) × 100

Example: If your ad gets 150 clicks from 25,000 impressions, your CTR is 0.6%.

LinkedIn CTR Benchmarks

CTR on LinkedIn varies by ad format and audience. Here are some general benchmarks to help you evaluate your performance:

Ad/Content TypeAverage CTR
Sponsored Content (Feed Ads)0.40% – 0.65%
Sponsored InMail3% – 7%
Organic Posts (with link)1% – 2.5%

5 Tips to Improve Your LinkedIn CTR

  1. Use a Strong, Clear Call-to-Action (CTA): Tell your audience exactly what you want them to do, such as "Download the Guide," "Register Now," or "Learn More."
  2. Leverage Engaging Visuals: Use high-quality images, custom graphics, or short videos to make your post stand out in the feed.
  3. Refine Your Audience Targeting: LinkedIn's strength is its professional targeting. Use job titles, company sizes, and industry filters to reach the most relevant audience.
  4. Write Compelling, Benefit-Driven Copy: Your headline and ad copy should immediately communicate the value of clicking your link. Focus on solving a problem for your audience.
  5. A/B Test Your Creatives: Continuously test different images, headlines, and CTAs to identify what resonates most with your audience and drives the most clicks.

Frequently Asked Questions

What’s a good CTR for LinkedIn ads?

A 'good' Click-Through Rate (CTR) for LinkedIn Sponsored Content (feed ads) is typically around 0.4% to 0.6%. Anything above 1% is generally considered excellent for this format. Sponsored InMail, however, can achieve much higher CTRs, often between 3% and 7%.

How does CTR affect CPC on LinkedIn?

A higher CTR is a strong signal to LinkedIn's ad algorithm that your ad is relevant to the target audience. As a result, LinkedIn often rewards ads with a high CTR with a better ad relevance score, which can lead to a lower Cost Per Click (CPC) and more favorable ad placements.

What’s the difference between CTR and engagement rate on LinkedIn?

CTR specifically measures the percentage of people who clicked a link in your post or ad. Engagement Rate is a broader metric that includes all interactions—such as reactions, comments, shares, and clicks. CTR measures direct action to a link, while Engagement Rate measures overall content resonance.

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