LinkedIn Engagement Rate Calculator

Easily measure your LinkedIn post performance. Calculate your engagement rate based on reactions, comments, shares, and clicks to see how well your content connects with your professional network.

Your LinkedIn Engagement Rate is:

0.00%
Enter your post data to see performance.

What is LinkedIn Engagement Rate?

Your LinkedIn engagement rate is the percentage of people who saw your content and interacted with it. On LinkedIn, interactions include reactions, comments, shares, and clicks. It's a key metric for measuring how well your content resonates with a professional audience.

Formula: (Total Interactions / Followers or Impressions) × 100

Average LinkedIn Engagement Rates

Engagement on LinkedIn is often deeper and more considered than on other platforms. Use these benchmarks to gauge your performance:

  • Below 1%: Low Engagement
  • 1% - 2%: Average Engagement
  • 2% - 5%: Good Engagement
  • Above 5%: Excellent / Potentially Viral

5 Tips to Improve Your LinkedIn Engagement

  1. Post Thought Leadership Content: Share unique insights, expert opinions, and personal stories. This type of content performs exceptionally well on LinkedIn.
  2. Use Engaging Formats: Text-only posts, carousels (from PDFs), and native videos tend to get more reach and interaction than simple link shares.
  3. Ask Open-Ended Questions: End your posts with a question that encourages thoughtful comments and starts a professional discussion.
  4. Tag Relevant People and Companies: Mentioning others in your post can increase its visibility and encourage them to engage with it.
  5. Leverage Employee Advocacy: Encourage your team to share and comment on company posts. Their networks can dramatically expand your reach.

Frequently Asked Questions

What’s a good LinkedIn engagement rate?

For LinkedIn, an engagement rate of 2% is considered good, while anything above 5% is excellent. Because LinkedIn is a professional network, engagement (especially thoughtful comments and shares) is often more valuable than on other platforms, so even a seemingly lower rate can be highly effective.

Should I calculate using impressions or followers?

Calculating by impressions is often preferred on LinkedIn because its algorithm shows content to many users who are not your followers. This gives you a more accurate measure of how engaging your content is to the entire audience that saw it. Calculating by followers is better for measuring how your direct community responds to your content over time.

HELPFUL TOOLS FOR YOU