Looking to measure the profitability of your investments? Our free ROI Calculator (Return on Investment Calculator) helps you quickly calculate the rate of return, compare opportunities, and make smarter financial or marketing decisions.
Here a simple ROI calculation, a real estate ROI calculator, or a marketing ROI calculator, this tool gives you accurate results based on the ROI formula.
Return on Investment is a simple yet powerful formula to measure profitability. Our calculator uses the standard formula:
ROI (%) = ((Total Revenue - Total Cost) / Total Cost) * 100
Where "Total Cost" includes both your primary investment and any additional costs you enter.
If you spent $1,000 on a Google Ads campaign and it generated $3,500 in sales:
Return on Investment (ROI) is a performance metric used to evaluate the efficiency or profitability of an investment. It measures the amount of return on a particular investment relative to its cost. A high ROI means the investment's gains compare favorably to its cost.
For marketing, the "Investment" is your total campaign cost (ad spend, creative production, agency fees, etc.), and the "Revenue" is the total sales or value generated directly from that campaign. The formula remains the same, giving you a clear measure of campaign profitability.
Yes. A negative ROI (e.g., -50%) means your costs were greater than the revenue you generated, resulting in a net loss. This is a critical signal that the campaign or investment needs to be re-evaluated or stopped.