Easily generate Google Play Store links with UTM parameters to measure your app install campaign performance in Google Analytics.
Start BuildingA Play Store URL Builder is a specialized tool that helps you add tracking parameters (UTMs) to your Google Play Store app links. It correctly formats these parameters inside a special `referrer` string, which allows Google Analytics (linked via Firebase) to track where your app installs are coming from.
Without them, all your installs might be reported as coming from "google-play" (direct). By adding UTMs, you can differentiate between installs that came from a Facebook ad, a Google search ad, an email newsletter, or a specific social media post, allowing you to measure the ROI of each campaign accurately.
Once you've linked your Google Analytics 4 property with your app's Firebase project, you will see the campaign data appear in your GA4 reports under Acquisition > User acquisition and Acquisition > Traffic acquisition. The `utm_source`, `utm_medium`, and `utm_campaign` values will populate the "First user source / medium" and "Session source / medium" dimensions.
No, this tool is specifically for Google Play Store links for Android apps. The Apple App Store for iOS uses a different tracking framework (like SKAdNetwork) and does not use the same UTM referrer system. Creating a link with this tool for an iOS app will not work for tracking.