📱 TikTok Engagement Rate Calculator

For TikTok, engagement rates are typically higher than other platforms:

• 3-6% is considered average/good
• 6-10% is very good
• Above 10% is excellent and often indicates highly engaging or viral content

TikTok's algorithm-driven discovery model (For You Page) allows even new creators to achieve high engagement rates. Unlike Instagram where engagement often decreases with follower count, TikTok content can maintain strong engagement regardless of account size if it resonates with viewers.

Formula: Engagement Rate = (Total Engagements ÷ Views) × 100

Total Engagements include:

• Likes (hearts)
• Comments
• Shares

Example:

A TikTok video with:

• 10,000 views
• 800 likes
• 50 comments
• 20 shares

Calculation: (800 + 50 + 20) ÷ 10,000 × 100 = 8.7% engagement rate

For TikTok, calculating engagement rate by Views is the industry standard and most accurate method.

Why views over followers?

• TikTok's algorithm shows content to non-followers on the For You Page
• Many videos get 80-90% of views from people who don't follow you
• Views-based engagement shows how well content performs regardless of follower base

When to use followers:

Calculating by Followers is useful for understanding your core audience's loyalty across all content over time, but it's less relevant for individual video performance on TikTok.

Low engagement rates (below 3%) often result from these common issues:

1. Weak hook (first 3 seconds): If viewers scroll past immediately, you'll get views but no engagement. Start with bold statements or visual surprises.
2. Not using trending sounds: TikTok heavily favors content with popular/trending audio. Browse your FYP daily to spot rising sounds.
3. Wrong posting times: Check TikTok Analytics to see when YOUR audience is active. Generic "best times" may not match your niche.
4. Content doesn't match niche: Random content confuses the algorithm. Stick to 2-3 content pillars so TikTok knows who to show your videos to.
5. No clear call-to-action: Ask specific questions or give viewers a reason to comment ("Which one would you pick?").
6. Infrequent posting: The algorithm favors active creators. Aim for at least 3-5 posts per week for consistent growth.

Quick fixes: Analyze your top 3 best-performing videos and identify common elements (format, length, topic, sound). Replicate those success factors in future content.

TikTok engagement includes all interactions viewers take on your video:

Primary Engagement Metrics (Public & Measurable):

• Likes (Hearts) ❤️ – The most common engagement action
• Comments 💬 – Stronger engagement signal than likes
• Shares 🔗 – High-value engagement; indicates viral potential
• Saves/Bookmarks 🔖 – Shows viewers want to return to your content

Hidden Engagement Signals (Algorithm Only):

• Watch time – How long viewers watch before scrolling
• Completion rate – % of viewers who watch entire video
• Rewatches – Viewers watching video multiple times
• Profile visits – Clicking to see your profile after watching

For this calculator, we focus on likes, comments, and shares since these are publicly visible and directly measurable from your video analytics.

Yes! A 5% engagement rate on TikTok is solid performance and sits right in the "good" range.

Here's how 5% stacks up:

• Below average: 0-3%
• Average/Good: 3-6% ← Your 5% is here
• Very Good: 6-10%
• Excellent: 10%+

What 5% means:

For every 100 views, you're getting 5 engagements (likes, comments, or shares). This indicates your content is resonating with viewers and the algorithm is likely giving it reasonable distribution on the For You Page.

How to push from 5% to 7-8%:

• Ask more direct questions to drive comments
• Use trending sounds earlier (within 24-48 hours)
• Improve your hook in the first 3 seconds
• Create "tag a friend" moments in your content