Instantly calculate the engagement rate for your posts on Instagram, TikTok, Facebook, and more. Use this tool to measure your social media performance, understand audience interaction, and compare your content's effectiveness.
Your Engagement Rate is:
Engagement rate is a key social media metric that measures the level of interaction your content receives from your audience. It shows how interested people are in what you post. There are several ways to calculate it:
Use this table to see how your engagement rate compares to industry averages. Note that these can vary by niche and account size.
| Platform | Good Engagement Rate | Excellent Engagement Rate |
|---|---|---|
| 1% – 3% | Above 3.5% | |
| TikTok | 4% – 9% | Above 10% |
| Facebook (Page) | 0.5% – 1% | Above 1% |
| LinkedIn (Company Page) | 2% – 5% | Above 5% |
| YouTube | 1% – 3% | Above 4% |
A 'good' engagement rate varies by platform. For Instagram, an engagement rate of 1-3% is considered average, while anything over 3% is good. For TikTok, the averages are much higher, with 4-9% being good and anything over 10% considered excellent.
The most accurate formula depends on your goal. Engagement Rate by Reach is often considered the most accurate measure of how engaging your content is to the people who actually saw it. Engagement Rate by Followers is better for tracking the engagement of your loyal audience over time.
It's generally not recommended to directly compare engagement rates between different platforms (e.g., Instagram vs. LinkedIn) because user behavior and platform algorithms are vastly different. It's more effective to benchmark your performance on each platform against industry averages and your own historical data for that specific platform.