QR Code Generator for UTM Links

Track your offline-to-online marketing campaigns by embedding UTM-tagged URLs into scannable QR codes. Perfect for print, packaging, and events.

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Create Your Trackable QR Code

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Enter a URL to generate a QR code.

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How to Use QR Codes for Campaign Tracking

QR codes bridge the gap between your physical and digital marketing. By embedding a URL with UTM parameters, you can accurately track how many visitors come to your site from your offline efforts.

  1. Build Your UTM Link: Use our UTM Builder to create a unique URL for your print ad, business card, or event banner.
  2. Generate the QR Code: Paste that full UTM-tagged URL into the generator on this page.
  3. Customize and Download: Adjust the size and color to match your branding, then download the QR code image.
  4. Place and Track: Add the QR code to your marketing materials. When users scan it, their visits will appear in your Google Analytics reports with the correct campaign source and medium.

Frequently Asked Questions

How do I track QR code scans?

You track QR code scans by using a URL with UTM parameters. When a user scans the code, they are directed to your website via this special link. Google Analytics then records the visit and attributes it to the source, medium, and campaign you specified (e.g., `utm_source=flyer`, `utm_medium=print`).

What is the recommended size for a printed QR code?

For most print materials viewed at a close distance (like a flyer or business card), a QR code should be at least 1 x 1 inch (about 2.5 x 2.5 cm). Ensure there is a quiet zone (white space) around the code for reliable scanning.

Should I use a shortened URL in the QR code?

Yes, it's a great idea! Using a shortened URL (especially one from our URL Shortener) makes the QR code less complex and easier for older phones to scan quickly. The redirect will still pass all the UTM tracking data to your analytics.

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