Page RPM Calculator

Calculate your website's Page Revenue Per Mille (RPM) to measure how much you earn from every 1,000 pageviews. This is a crucial metric for publishers to assess overall monetization performance and optimize their revenue strategy.

Your Page RPM is:

$0.00

How Page RPM is Calculated

Page RPM measures your total earnings for every 1,000 pageviews your website receives. It is calculated by dividing your total revenue by your total pageviews and then multiplying the result by 1,000.

Formula: (Total Revenue / Total Pageviews) × 1,000

Example: If your website earned $250 from 50,000 pageviews:

($250 / 50,000) × 1,000 = $5.00 Page RPM

The Importance of Tracking Page RPM

  • Holistic Performance View: Page RPM provides a high-level overview of your entire website's monetization health, blending the performance of all ad units together.
  • Assess Content Strategy: By tracking Page RPM on different sections or articles of your site, you can identify which types of content are most profitable.
  • Measure the Impact of Changes: It allows you to see the direct financial impact of changes to your website's layout, ad placements, or traffic sources.
  • Set Realistic Revenue Goals: A stable Page RPM allows you to forecast potential earnings accurately as your traffic grows.

4 Tips to Increase Your Page RPM

  1. Increase Pages Per Session: Encourage users to visit more pages by using clear internal linking, related post widgets, and engaging content. More pageviews per user directly increases RPM.
  2. Optimize Ad Placements: Test different ad layouts to find the optimal balance between revenue and user experience. High-viewability units, such as sticky ads, can significantly boost RPM.
  3. Improve Traffic Quality: Attract visitors from high-value geographic locations (Tier 1 countries) and sources (e.g., organic search) who are more likely to engage with ads.
  4. Enhance Site Speed: A faster-loading website improves user experience, reduces bounce rates, and increases the likelihood of users viewing more pages and ads.

Frequently Asked Questions

What is a good Page RPM?

A 'good' Page RPM depends heavily on your niche, audience location, and traffic sources. A general blog might see a Page RPM of $2-$10, whereas a specialized finance blog could have an RPM of $20 or more. The most important benchmark is your own historical data and striving for month-over-month improvement.

How does Page RPM differ from Impression RPM?

Page RPM measures your total revenue per 1,000 pageviews. It's a site-level metric. Impression RPM measures revenue per 1,000 individual ad impressions. Since one pageview can generate multiple ad impressions, your Page RPM is often higher than your average Impression RPM.

Why does Page RPM change over time?

Page RPM can fluctuate due to several factors, including seasonality (advertiser budgets are highest in Q4), changes in your traffic mix (social traffic often has a lower RPM than search traffic), and any modifications you make to your ad layout or content strategy.

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