Instantly calculate your engagement rate on Twitter (X) using likes, replies, retweets, and impressions. Measure your content's impact, benchmark your performance, and optimize your social media strategy.
Your Twitter Engagement Rate is:
Your Twitter (X) engagement rate is the percentage of people who interacted with your tweet after seeing it. It includes all forms of interaction—likes, replies, retweets, and quote tweets—divided by the total number of impressions.
Formula: (Total Engagements / Impressions) × 100
Example: A tweet with 10,000 impressions, 80 likes, 10 replies, and 15 retweets:
(105 Engagements / 10,000 Impressions) × 100 = 1.05% ER
Engagement rates on Twitter are typically lower than on visual platforms. Use these general benchmarks to assess your performance:
| Performance | Engagement Rate (by Impressions) |
|---|---|
| Excellent | Above 1% |
| Good | 0.5% – 1% |
| Average | 0.1% – 0.5% |
| Low | Below 0.1% |
On Twitter (X), an engagement rate of 0.5% is considered average, while anything above 1% is generally considered good. High-performing or viral tweets can achieve engagement rates of 2% or higher. Rates are typically lower on Twitter compared to more visual platforms like Instagram or TikTok.
Calculating by impressions is the industry standard and most accurate method for individual tweets, as it measures the percentage of views that resulted in an interaction. Twitter's own analytics focuses on an impression-based rate for this reason.
Yes, both retweets and quote tweets are valuable forms of engagement. They both signal that your content was compelling enough for someone to share with their own audience. This calculator includes both in the total engagement count for a comprehensive analysis.