Measure the true impact of your YouTube videos. Enter your video's views, likes, comments, and shares to instantly calculate its engagement rate and see how well it connects with your audience.
Your YouTube Engagement Rate is:
0.00%
Enter your video data to see performance.
How YouTube Engagement Rate is Calculated
Your YouTube engagement rate is the percentage of viewers who actively interacted with your video. It's a key indicator of content quality and audience connection.
Formula:(Likes + Comments + Shares) / Views × 100
Example: A video with 10,000 views, 500 likes, 50 comments, and 10 shares:
(560 Total Engagements / 10,000 Views) × 100 = 5.6% ER
Why Engagement is a Key Metric on YouTube
Signals Value to the Algorithm: High engagement tells the YouTube algorithm that your video is valuable, which can lead to it being recommended to more viewers.
Builds a Loyal Community: Engagement is a sign of an active community, not just passive viewers. This is crucial for long-term channel growth.
Attracts Brand Partnerships: Brands look for creators with a genuinely engaged audience, as it indicates a stronger influence and a better potential ROI for sponsorships.
Provides Valuable Feedback: Comments and shares provide direct feedback on what your audience loves, helping you refine your content strategy.
5 Tips to Boost Your YouTube Engagement
End with a Strong Call-to-Action: Directly ask viewers to like, comment, and subscribe at the end of your video.
Ask a "Comment Question": Pose a specific question in your video related to the content and ask viewers to answer it in the comments.
Pin a Top Comment: Pin your own comment to kickstart the conversation or highlight a great comment from a viewer.
Create Content Worth Sharing: Make videos that are highly entertaining, educational, or emotional—content that people will want to share with their friends.
Engage with Your Comments: Reply to as many comments as you can. This makes your audience feel valued and encourages more people to join the conversation.
Frequently Asked Questions
What is a good engagement rate on YouTube?
For YouTube, an engagement rate between 1% and 3% is generally considered good. Anything above 4-5% is considered excellent and often indicates a highly engaged community or viral content. Unlike platforms like TikTok, YouTube engagement is often lower because the primary interaction is viewing, but likes and comments are strong indicators of audience connection.
Should I calculate engagement rate by views or subscribers?
For individual videos, calculating engagement rate by Views is the industry standard and most accurate method. This tells you what percentage of viewers were engaged enough to interact. Calculating by Subscribers is more useful for understanding the engagement level of your loyal, core audience across all your videos over time.