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Bounce Rate Calculator

Q: What is a good bounce rate?

A 'good' bounce rate depends on your website type. E-commerce and lead-gen sites often aim for 20-45%. Content sites and blogs may have higher bounce rates (60-90%) which can be normal, as users find the information they need on one page and then leave. Anything over 90% usually indicates a problem.

Q: What is the difference between Bounce Rate and Exit Rate?

Bounce Rate measures the percentage of visits that start and end on the same page without any other interaction. Exit Rate, on the other hand, measures the percentage of visitors who leave your site from a specific page, regardless of how many pages they viewed before it. A high bounce rate on a page is often more concerning than a high exit rate.

Measure how often visitors leave your site after viewing only one page. A high bounce rate can indicate issues with page relevance, user experience, or site speed.

Calculate Your Bounce Rate

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Understanding Bounce Rate

What is Bounce Rate?

Bounce Rate is a metric that measures the percentage of visitors who land on your website and leave without navigating to a second page. A "bounce" is a single-page session. It's a key indicator of user engagement and content relevance.

The Formula

The formula to calculate bounce rate is simple:

                (Single-Page Visits / Total Visits) * 100 = Bounce Rate (%)
            

Tips to Reduce Bounce Rate

Improve Page Speed: Slow-loading pages are a primary cause of bounces. Optimize images and use caching.
Enhance Content Quality: Ensure your content is readable, well-structured, and directly answers the user's search query.
Use Clear Calls-to-Action (CTAs): Guide visitors on what to do next with compelling buttons and links.
Add Internal Links: Encourage exploration by linking to other relevant pages on your site.
Optimize for Mobile: A poor mobile experience will lead to a high bounce rate from mobile users.

Frequently Asked Questions

What is a good bounce rate?

A "good" bounce rate depends on the type of page. Here are some general benchmarks:

E-commerce & Lead Gen Pages: 20% to 45%
Content Websites & Blogs: 40% to 60% (can be higher, which is normal)
Landing Pages: 60% to 90% (often acceptable, as they have a single goal)

A rate above 90% usually indicates a problem, such as a technical error or a severe mismatch between your ad and landing page.

Is bounce rate an important ranking factor for SEO?

While Google has stated that bounce rate is not a direct ranking factor, it is a strong indicator of user experience and engagement. A high bounce rate might signal to Google that your page is not satisfying user intent, which can indirectly impact your rankings over time.

What is the difference between Bounce Rate and Exit Rate?

Bounce Rate measures single-page sessions only. A visitor must land on a page and leave without any interaction for it to count as a bounce. Exit Rate, on the other hand, measures how often a specific page was the *last* page in a session, regardless of how many pages the user visited before it. A high exit rate on a checkout page is normal, but a high bounce rate is not.